
Deyan Sudjic, director of the Design Museum London and a London native, gave up his childhood dream of being an architect as a young man. “I realized it was my patriotic duty never to build anything,” he joked. Sudjic, author of The Language of Things: Understanding the World of Desirable Objects, went from working as a writer and editor to being a curator. “Running a museum is like running a theater,” he said. “You can see instant feedback when people enjoy things. And if they don’t, of course, they’re not there, which is a problem.”



